KMBN MK01 Consumer Behaviour And Marketing Communication MBA 3rd Sem Notes Chapter Wise

KMBN MK01 CONSUMER BEHAVIOUR AND MARKETING COMMUNICATION MBA NOTES ALL UNITS

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KMBN MK01 CONSUMER BEHAVIOUR AND MARKETING COMMUNICATION MBA NOTES ALL UNITS

Unit 1 Introduction To Consumer Behavior

Unit 2 Consumers As Individuals and in the social context

Unit 3 Marketing Communication And Advertising Management

Unit 4 Developing The Advertising Campaign

Unit 5 Interactive Marketing