KMBNMK03 B2B & SERVICE MARKETING MBA 4th Sem Notes

KMBNMK03 B2B & Service Marketing MBA Notes All Units

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KMBNMK03 B2B & Service Marketing MBA Notes All Units

Unit 1 Fundamentals of B2B marketing

Unit 2 Market communication

Unit 3 Pricing & Negotiation

Unit 4 Service Design

Unit 5 Delivering, Pricing and Managing Service Promise